Why You Should Attend the 2010 Wireless Infrastructure Show

... and What your boss should know

Every year, the brightest minds in the industry gather at The Wireless Infrastructure Show to exchange ideas and forge the future of technology. They learn how their organizations can play a productive, profitable role in the 4G wireless revolution. They get sneak peeks of upcoming products and new services and the chance to network with other leaders in person. At the end of the four-day conference, they are inspired to lead their teams, with heads chock-full of the know-how to make it happen. That's why attendees love The Wireless Infrastructure Show.

But it's also why your organization will love The Wireless Infrastructure Show. There's no better place to send key staff when an organization needs to become more competitive in a world of changing technology.

If you need a little help making the case to your boss, here it is. We've supplied all of the reasons why your attendance at The Wireless Infrastructure Show is a worthwhile investment, in a language your boss will understand.

Copy the text below, paste it into your e-mail system, edit the highlighted areas, and you're ready to send it along to your boss.

We look forward to seeing you at The 2010 Wireless Infrastructure Show.

Dear (insert boss's name),

From October 4-7, more than 1,200 infrastructure providers, professional service firms, carriers, government officials, and financial services professionals will gather in Hollywood, Florida to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at The Wireless Infrastructure Show:

• Break new ground — There is no doubt that our organization's success and profitability will depend on its ability to change with the demand of new technology. This is where I will learn how 4G is going to impact our company and the ways we can prepare for this new wave of business opportunity.
• Learn from the experts — All of The Wireless Infrastructure Show sessions feature the best of the best — the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't. This year's visionary headliners include new entrant LightSquared's Chief Network Officer, Drew Caplan; John Saw, CTO of Clearwire; Kevin Jones, Global 4G Evangelist at Intel; and Magnus Ojert, Vice President of Deployment at Ericsson.
• Bring home best practices — Wireless Infrastructure Show attendees come from organizations all across the country and world. Past attendees include mobile operators Verizon Wireless, T-Mobile, Sprint,  AT&T, Metro PCS and more; infrastructure providers Nokia Siemens Networks, Ericsson, and Alcatel Lucent; and tower industry giants such as SBA Communications, American Tower, TowerCo, Global Tower Partners, and Crown Castle. That means I'll be able to exchange ideas and make one-on-one contact with people who have dealt with the same challenges we're leading our organization through. And when I leave, they'll be a part of our organization's extended network.
• Know that it's worth the investment — The majority of those who attended The 2009 Wireless Infrastructure Association said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.